Have luxury brands lost their shimmery touch?

Just curious, if you bring creativity through old-profound, existing ideas, would it be called invention?

The 21st century is not an era of newness because technology has replaced it. As every day, new liberated content is being flooded. People are more eager to learn and try.

As for, luxury brands have been trailing off for a long time, fulfilling people’s demands into their required tastes. Brands were a way to indulge with their audience, to be a part of unique, effective lifestyle ammunition.

They were gaining at a good pace, but it has failed to deliver the spark it had started with. Luxury brands were a tool to talk about the modernity and aesthetics styles, which stood unique yet elegant.

Now, most of the contribution of suitable styles comes from the companies which do not belong to traditional luxury. These companies, which most of them are unknown, have built a reputation of their own with quality and lush variance with utmost perfection. Most of the time, the top luxury brands get their vision from these not-so-famous companies, availing the credits.

Luxury brands have failed to deliver the required balance they had started with; now, they have reduced it to its website and logo.

With the changing time of pace, modernity has taken an enormous part in styles and fabric. Today’s top company’s dominant strategy is content; least bothered about what the audience wants, they have to deliver and do the same. Innovation has been nowhere.

Apart from being creative, most agree that luxury brand is not worth the price tag.

There are cheaper fashions by creative craftsmanship. As long you ace the look, wear it with style, no one will pop up the question from “where is it” but to “this is glowing on you.”

It can also be officially said that some retailers or craftsmanship produce ingenious apparel compared to luxury brands.

To embark on a good brand, it has to keep up with the modernization. It has to create and develop with the pacing of modern society. Learning and researching about the audience, indulging their creativity with practical work. A change that will be appreciated and accepted in a society where most luxury brands produce more or less of the same styles.

‘Fashion is fragile’ the moment there is an unfamiliar work in the market, people go crazy, the only thing that outshines a splendid company is to make sure how to make the same product different from others. It all depends on vision.

Most companies are becoming a hurdle to luxury ones because they know the demands and work on them. In contrast, the luxury ones are living up to their names. The luxurious and niche brands have a long way to go. It keeps on changing like the weather forecast; they have to keep track of it and adjust accordingly.

If it keeps on functioning to increase its profits and keep bringing styles in the name of fashion, it will not be the people’s choice. Small companies are taking a turn in this. Not all luxury brands work the same way. Some have lived up to their name and have improved over time.

You can’t sell to everyone, and luxury has lost its luster.

The fathom of luxury apparel was to be exclusive; each fabric with thread linen unveils a tale. There was once when we would swoon over ramp models, but the magic has lost its charm.

People are interested in quality instead of quantity. It’s one thing they have learned. Many big brands and fashion companies release their collection in seasons, targeting the posh society, regaining to rule the textile industry.

You can draw out anything with fashion. Luxury brands have mastered the art to incite vintage with ethical modernism, re-innovating the Look book.

Luxury lives for exclusive. It was simple. The trend starts with a catwalk, moves to the catalogs, and then ends up in the shop windows of every retailer. It was seen as something as an innovation and as technology moves faster, so does fashion and trends.

Now, fashion can be found on the street, with Instagram influencers and cheap-driven fast fashion.

Fast fashion has taken the gear of luxury brands with its cheap price and is a great option compared to “affordable luxury.”

And one of the most significant blows for luxury brands is that Gen Z or millennials care less about heritage brands than the older generation. They don’t act savvy if they fit into comfy, chic, and rule the vibrant look.

Generation plays a considerable part in comforting the put of top brands, but it seems to be lost, there are leading relevant brands, but a lot hasn’t.

As Coco Chanel quoted once, “the best things in life are free. The second best thing in life is very, very expensive. “